School is Easy Tutoring

Tutoring Agency

  • Home
    • Our Offerings
  • Subjects
    • English
    • English
    • Maths
    • Maths
    • Science
    • Science
    • ESL
    • ESL
    • Social Studies
    • Social Studies
    • ACT Prep
    • Special ED
    • SAT Prep
    • FSA Test Prep
    • Language Studies
    • Language Studies
    • Test Prep
    • Test Prep
    • Spanish, French, German
    • Irish / Gaeilge
    • Music
    • Music
    • Chess
    • Computer Programming
    • Computer Programming
    • Tutoring Services
  • Location
    • Canada - British Columbia
      • Burnaby
      • Coquitlam/Port Coquitlam
      • Delta/White Rock/Tsawwassen
      • Maple Ridge
      • New Westminster & Port Moody
      • North/West Vancouver
      • Richmond
      • Surrey
      • Vancouver
    • Canada - Alberta
      • Edmonton
      • Leduc
      • Sherwood Park
      • St. Albert
      • Northwest Calgary
      • Southwest Calgary
      • Northeast Calgary
      • Southeast Calgary
    • Canada - Ontario
      • Mississauga East
      • Nepean
    • USA
      • California - Los Angeles
      • California - San Diego
      • California - San Fransisco
      • California - San Jose
    • Dubai
      • Downtown Dubai
    • England
      • Lichfield & National Forest
      • Solihull
      • Sutton Coldfield & Tamworth
    • Scotland
      • Glasgow South
      • Stirlingshire
    • Ireland
      • Cork
      • Dublin / North Wicklow
      • Swords
    • Kosovo
      • Pristina
  • Reviews
  • About
    • Blog
    • School is Easy in the News
    • Awards
    • Community Impact
    • Become a Tutor
    • Subscribe to Newsletter
  • Our App
    • App
    • Terms of Service
    • Contact & Support
  • Franchise
sie-img1

The impact brands have on children

Susan Cumberland June 10, 2016

billboard of brands - image for article on the impact brands have on children

If you think that brands are only something teenagers and adults are concerned about, you might be surprised to know children as young as 3 can recognize brands. But what is wrong with a preschooler wanting to buy only Lego as opposed to other types of blocks? Or by choosing to have a Mcdonald’s birthday party over having one at home? As you will read in our article below, brands may have a deeper impact on young children than you may think.

Kids are understanding brands at a much younger age nowadays

In their article ‘Preschoolers know all about brands’, Slate.com points out how powerful brands can be on young children. Based on a study done by the Madison-Wisconsin and the University of Michigan, 3 year olds are already familiar with brands such as Disney, Mcdonald’s and My Little Pony. Livescience.com has also referenced the same study. In their article they have included several quotes from preschoolers, aged 3 to 6 year old.

They say that, nowadays, kids are starting to judge others based on the brands they like from a much younger age than before. What these kids have to say shows that they do make certain judgements based on the brands they recognize.

For instance, a child associated having a birthday party at Mcdonald’s with having lots of friends. Anna McAlister, a researcher in the study “Children’s Understanding of Brand Symbolism” says that this type of cognitive discernment would be expected on an 8 year old.

So why is it bad for a 3 year old to have such developed thinking? In the Livescience article linked to above, McAlister calls this type of child socially mature. She says: “Children who are able to think about the thoughts of other people are better able to dig out a toy and say ‘I’m going to take this Lego to preschool because other kids at school will like it … and think I’m cool.’”

As a solution, McAlister advises parents to have more control over their kids’ tv time. This is so they don’t get overly influenced by brands and don’t start judging other kids based on what brand advertisements are teaching them.

Brands influence what kids want to eat

Food is a huge part of a child’s development. And advertising companies know this very well. Fast food companies target children in a very particular way, offering indoor playgrounds, toys with their meals, and most important of all, yummy treats.

Slate.com points out that, “if you stick a McDonald’s label on carrots, kids will tell you that they taste better.” Slate also quotes Alison Gopnik, author of The Philosophical Baby. Gopnik links the influence brands have on kids with obesity. And it makes sense.

Take a child who watches an advertisement in which children are thoroughly enjoying some sort of junk food. The child will then go to the supermarket with mom and see this brand item displayed. Chances are this kid may beg and even throw a tantrum over wanting the treat. To keep the child happy (and calm), parents may give in and feed their kid the treat he so enjoys. The brand has won.

Children are incredibly smart. They absorb absolutely everything they see and hear. Brand companies know this and advertise their products accordingly. In the McAlister study linked to above, she says that the more a child is exposed to brands, the more socially mature and sophisticated they’ll become. And this may create:

  • Children who make distinctions based on brands.
  • Children who choose friends and peer groups based on their favourite brand of toys.
  • And children who prefer to eat unhealthy food.

So in a way, the simplicity of a child’s thinking and understanding may be taken away if they are overly influenced by brands.

Share

Your kids CAN overcome difficult subjects in school – we believe it!

Get professional, screened, trained and experienced tutors.

Book a Tutor Online Now!

Book a Tutor Online Now!

Filter the blog

  • All blog posts
  • Parent Interests
  • Teacher & Tutor Resources
  • Kid’s Health

Newsletter signup!

Get educational topics delivered to your inbox bi-monthly or less! Unsubscribe anytime.

Thank you for visiting School is Easy Tutoring!

Aspiring to be one of the best tutoring franchise globally, we strive to ‘reach for the moon.’ We are constantly asking for feedback from our parents and teachers. If you have any questions to ask us, or would like to share your thoughts on your experiences with us, use our contact info below.

Mail only address

School is Easy Tutoring Head Office (North America) 100 York Blvd, Suite 400 Richmond Hill, ON Canada, L4B 1J8


School is Easy Tutoring Head Office (UK) 170 Erdington Road, Aldridge, WS9 0RZ

Our Tutoring Franchise

  • Contact Headquarters
  • Educational Resources
  • Our Website Use Privacy Policies
  • Tutor & Parent Blog
  • Blog Contributors
  • Our Tutoring Franchise
  • Career Opportunities

Tutoring Areas

  • Kosovo
    • Pristina
  • Ireland
    • Dublin / North Wicklow
    • Cork
    • Swords
  • Scotland
    • Glasgow South
    • Stirlingshire
  • England
    • Lichfield & National Forest
    • Solihull
    • Sutton Coldfield & Tamworth
  • Canada – British Columbia
    • Burnaby
    • Coquitlam/Port Coquitlam
    • Delta/White Rock/Tsawwassen
    • Maple Ridge
    • New Westminster & Port Moody
    • North/West Vancouver
    • Richmond
    • Surrey
    • Vancouver
  • Canada – Alberta
    • Edmonton
    • Leduc
    • Sherwood Park
    • St. Albert
    • Northwest Calgary
    • Southwest Calgary
    • Northeast Calgary
    • Southeast Calgary
  • Canada – Ontario
    • Mississauga East
    • Nepean
  • USA
    • California – Los Angeles
    • California – San Diego
    • California – San Fransisco
    • California – San Jose
  • Dubai
    • Downtown Dubai

Common tutoring subjects

  • ESL tutoring
  • French Immersion tutoring
  • Math tutoring
  • Science tutoring
  • English tutoring
Book a local tutor Own a Franchise Visit our blog

School is Easy is a proud member of the LaunchLife family.

Copyright © 2023

· School Is Easy Tutoring | 100 York Blvd, Suite 400, Richmond Hill, ON, Canada, L4B 1J8 | 1-855-996-9977 (Head Office)

For further information or to schedule a free consultation, please fill in your details below.

587-355-9755

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

587-355-9755

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

587-355-9755

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

587-355-9755

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

0113 465 0044

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.
* indicates required field

For further information or to schedule a free consultation, please fill in your details below.

+971-58-559-EASY

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

0208 066 1443

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

01727 639500

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

01923 547407

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

613-600-2655

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

1(289)295-1323

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

021 2021199

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

07957 421 885

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

07957 421 885

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

0113 465 0044

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

01422 767 700

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

0208 066 1443

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

03330 151932

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

289 787 0800

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

+383 (0)48 473 279

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

07541 100 425

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

01 5563553

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

03330 151932

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

03330 151932

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

604 283 9914

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

07541 100 425

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

587 355-5735

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

954 395 2507

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

For further information or to schedule a free consultation, please fill in your details below.

561-463-4000

we'd love to connect with you.

For further information or to schedule a free consultation, please fill in your details below.

we'd love to connect with you.